X

"X" Records was a subsidiary of RCA Victor Records.

Billboard opted to use the name Label "X" for the new company. The name was kept, as the label began to hire a series of staffers and decide on a direction. Label X was officially formed April 20, 1953.

Though wholly owned and operated by RCA, it had its own independent distribution. Joe Carlton was the head of the new company. RCA spent the rest of the year trying to establish an identity for "X", eventually settling on cover records of R&B hits and quasi-R&B sides by artists such as The Three Chuckles, Eddie Fontaine, and Louis Jordan.

The label changed the name to Vik on January 1, 1956, reprinting the various records that were in print on the label accordingly.


 

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